New York is struck with an UnNatural Disaster of hunger that affects over 300,000 victims state-wide. This campaign aims to raise awareness of this often overlooked problem, rescue the victims of this disaster, and help feed and educate them on proper nutrition.
Like in an actual disaster, City Harvest has a dedicated fleet of workers devoted to spreading awareness and helping hands regarding the hunger issues plaguing the state of New York. This fleet of workers will drive around in an ambulance-like vehicle featuring the City Harvest UnNatural emergency aid icon. They will wear EMT uniforms bearing UnNatural the icon as well as an emergency aid kit (filled with information and fresh food) to people in the community and food shelters. In another part of the campaign, a newspaper article highlighting the crisis in New York, grabs attention with a jarring headline. The article provides info on the movement, restaurants, organizations and ways to help.
The storyboards represent a series of viral youtube videos that will air in relation to the UnNatural Disaster campaign. These videos demonstrate the rescuing of foods from four star restaurants, and relocating them to those who need it most. The first video starts off in a restaurant with people eating. Outside, a mock-ambulance pulls up as two EMTs rush into the restaurant. Carrying a stretcher and the recognizable medi-cases, they run into the kitchen, without explanation, and run back out carrying the case on the stretcher. The video ends and fades away to the City Harvest Logo.
The second video picks up from where the first left off, with the mock-ambulance speeding through the city. We focus on a homeless man, begging for food from a street corner. The van pulls up as one of the EMTs rush out and open the case, revealing healthy food for the UnNatural disaster victim. The video ends & fades to the Logo.
Team project with Tisha Boonyawatana, Reese Panganiban, Jennifer Onyeagbako, Sophie Lin.
All content © Dustin Rinehart 2011