In November of 2010 the state of California put Proposition 19 onto the ballot. Prop 19 asked for legal possession of marijuana in the state of California. Inspired by the new market that legalization would create, we were asked to brand marijuana as if it were given the same rules and regulations as alcohol.
There are many advantages to medicinal marijuana, one of the most common and well known benefits is relaxation and stress relief. After researching stressful situations, my team and I decided to brand a snack based herbal remedy for airline travel. For the project we did a logo design, brand creation, advertising, and package design.
Team project with Tisha Boonyawatana, Reese Panganiban, Jennifer Onyeagbako, Sophie Lin.
All content © Dustin Rinehart 2011